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Dr. BJ Fogg’s Essential Equation for Lasting Behavior Change

The No-Fail Formula to Adopting Health Habits

bj-fogg_200x200There are a variety of approaches organizations take to attempt to motivate from acting as a cheerleader to instilling fear and preaching "no excuses." Most tactics succeed at first but fail in the long run because they lack the two necessary components for long-lasting behavior change.

If you can help your people make small changes and put them on a path to adopting healthier habits, you're well on your way to increasing productivity and reducing burnout across your organization.

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  • Dr. BJ Fogg's equation for lasting behavior change
  • How ability affects behavior change
  • The best ways for organizations to help employees reach their goals


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