Quick Read

Dr. bj fogg's essential equation for lasting behavior change

The No-Fail Formula with No Math Required

bj-fogg_200x200There are many different approaches organizations take to motivate employees - from acting as a cheerleader, instilling fear or preaching "no excuses." Most tactics succeed at first but fail in the long run because they lack the two necessary components for long-lasting behavior change. 

If you can help your people make small changes to adopt healthier habits, you're well on your way to increasing productivity and reducing burnout.

In this Quick Read you'll learn:

  • Dr. BJ Fogg's equation for lasting behavior change
  • How ability affects behavior change
  • The best ways for organizations to help employees reach their goals 

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