Large National Health Plan Increased Adherence Metrics with an End-of-the-Year Push

As an end-of-year push within a tight timeframe, a large national health plan sought to identify and target Medicare beneficiaries for a medication adherence program. The plan wanted to educate its members on the meaning of adherence, learn about their barriers, and ask about their satisfaction.

By working with Virgin Pulse's engagement team, the plan identified over 78,000 Medicare beneficiaries taking multiple medications daily with a proportion of day covered (PDC) rate between 65% and 80%. Virgin Pulse targeted these members to drive participation in a medication adherence program via tailored automated calls. By leveraging the engagement services, they have seen significant results, including: