Client Success Story
National Health Plan Used Language-Specific Messaging to Increase Colorectal Cancer Screenings
Driving Results That Matter
A national health plan sought to increase colorectal cancer screenings for 50,000 African American, Asian, Hispanic Latino, and Caucasian members. The health plan needed to make sure that each message was language-specific and ethnically appropriate for each target group.
The health plan partnered with Virgin Pulse's engagement team to target and conduct outreach to the various populations. Since leveraging Virgin Pulse's engagement services, they have seen significant results including:
overall improvement compared to control group
improvement in Latino population hearing ethnic-specific message