Health Plan | Client Success Story
Multi-Channel Outreach Drives a 57% HRA Completion Rate Across Targeted Population
Driving Results That Matter
A national health plan sought to increase completion of its annual health risk assessment (HRA). Using traditional methods, like a single welcome letter, wasn't resonating with members to drive the level of engagement - or number of completed HRAs - they desired.
The health plan partnered with Virgin Pulse's engagement team to target and conduct outreach to their members. Since leveraging Virgin Pulse's engagement services, they have seen significant results, including:
57%
HRA completion rate across targeted population
37%
increase in total HRA completions with addition of automated voice
133%
increase in HRA completions due to multi-channel, multi-cycle outreach among proactive members
