Client Success Story

National Health Plan Reduces Disenrollment with Targeted Messaging

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Driving Results That Matter 

A national health plan wanted to target and retain members of their individual plans that were slated for renewal. Along with renewing membership, the plan also wanted to communicate information regarding a rate increase, which would negatively impact members.

To help create and deliver a more compelling message, the health plan partnered with Virgin Pulse's engagement team. Since the implementation of engagement services, they have seen significant results, including:

78%

of the targeted population reached and engaged

8%

decrease in terminations

$500k

increase in annualized premiums

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