Client Success Story
National Health Plan Reduces Disenrollment with Targeted Messaging
/Health%20Plan%20Imagery/hp-imagery-square-2.jpg?width=501&height=500&name=hp-imagery-square-2.jpg)
Driving Results That Matter
A national health plan wanted to target and retain members of their individual plans that were slated for renewal. Along with renewing membership, the plan also wanted to communicate information regarding a rate increase, which would negatively impact members.
To help create and deliver a more compelling message, the health plan partnered with Virgin Pulse's engagement team. Since the implementation of engagement services, they have seen significant results, including:
78%
of the targeted population reached and engaged
8%
decrease in terminations
$500k
increase in annualized premiums