Client Success Story
National Health Plan Reduces Disenrollment with Targeted Messaging
Driving Results That Matter
A national health plan wanted to target and retain members of their individual plans that were slated for renewal. Along with renewing membership, the plan also wanted to communicate information regarding a rate increase, which would negatively impact members.
To help create and deliver a more compelling message, the health plan partnered with Virgin Pulse's engagement team. Since the implementation of engagement services, they have seen significant results, including:
of the targeted population reached and engaged
decrease in terminations
increase in annualized premiums