Client Success Story
How one regional plan leveraged personalized outreach to drive 20% of members to close all 3 diabetes gaps
Driving Results That Matter
Keeping diabetes in check by completing an annual eye, blood sugar, and kidney screening is important not only for a member's health but also for a plan's quality measures and Star Ratings.
Our client had been using a manual process to offer, track, and fulfill gift card incentives to drive its Commercial members to close gaps and boost quality measures.
The rewards volume quickly grew to over 20,000 cards a year and the plan wanted to expand the program to Medicare Advantage members. They knew they needed a more sophisticated way to engage members in completing diabetes screenings.
The plan partnered with Virgin Pulse to simplify the fulfillment process and also offer holistic health and wellbeing resources. Together, they achieved significant results, including:
30%
engagement from at-risk members in closing at least 1 diabetes screening
20%
closure of all 3 diabetes care gaps
