Client Success Story

How Altru Health System Achieved 178:1 ROI on a Multi-Channel ED Redirect Campaign

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Driving Results That Matter 

Altru Health System (Altru) wanted to drive patients to receive the right care for their needs by directing them to use express walk-in clinics instead of the emergency department (ED). Many of these patients had traditionally used the ED as a starting point to direct care flow, leading to higher costs and an overuse of Altru’s ED resources.

Altru partnered with Virgin Pulse to target their patients and prospects with a multi-channel, multi-cycle campaign that included direct mail and email communications. They achieved significant results:

178:1

ROI over 2 years

1 in 5

of those targeted received care in express clinics after receiving the mailer

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