Client Success Story
How Altru Health System Achieved 178:1 ROI on a Multi-Channel ED Redirect Campaign
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Driving Results That Matter
Altru Health System (Altru) wanted to drive patients to receive the right care for their needs by directing them to use express walk-in clinics instead of the emergency department (ED). Many of these patients had traditionally used the ED as a starting point to direct care flow, leading to higher costs and an overuse of Altru’s ED resources.
Altru partnered with Virgin Pulse to target their patients and prospects with a multi-channel, multi-cycle campaign that included direct mail and email communications. They achieved significant results:
178:1
ROI over 2 years
1 in 5
of those targeted received care in express clinics after receiving the mailer
