Client Success Story
How Altru Health System Achieved 178:1 ROI on a Multi-Channel ED Redirect Campaign
Driving Results That Matter
Altru Health System (Altru) wanted to drive patients to receive the right care for their needs by directing them to use express walk-in clinics instead of the emergency department (ED). Many of these patients had traditionally used the ED as a starting point to direct care flow, leading to higher costs and an overuse of Altru’s ED resources.
Altru partnered with Virgin Pulse to target their patients and prospects with a multi-channel, multi-cycle campaign that included direct mail and email communications. They achieved significant results:
ROI over 2 years
1 in 5
of those targeted received care in express clinics after receiving the mailer