2023 Gartner® Hype Cycle™ for U.S. Healthcare Payers Report

Gartner recognized Virgin Pulse as a Sample Vendor for two innovations - digital health navigator and consumer journey analytics in HCLS - that health plans must adopt to drive business optimization and transformation forward.

Get the full report here

Navigating the changing landscape

Healthcare organizations face many challenges, from complex regulations and the rise of AI to increased risk. But with the right technology, timing, and approaches, they can unlock the full potential of digital transformation.

Our learnings from the report:

  • How partnering with digital health navigators can boost NPS scores, star ratings, and reduce claims costs

  • Unleash the power of consumer journey analytics and predictive data modeling for a seamless member experience

  • Embrace digital health solutions to effectively manage conditions, reduce risk, and improve retention, free from the constraints of outdated business models and technology debt

Cut through the market hype when prioritizing digital health investments. Get the full report and another report as a bonus from our end, Understanding Gartner's Hype Cycles, to support your decision-making.


The graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Virgin Pulse.

Source: Gartner, Hype Cycle for U.S. Healthcare Payers, 10 July 2023, Mandi Bishop, Connie Salgy, Austynn Eubank and Gartner, Understanding Gartner's Hype Cycles, Phillip Dawson, Jan-Martin Lowendahl, 24 July 2023

GARTNER is a registered trademark and service mark, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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