Health Systems | Client Success Story

Targeted Direct Mail Campaign Results in $5M ROI for Hospital

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Driving Results That Matter 

A hospital in the southern U.S. sought to increase the volume of profitable patients seeking hip and knee replacement procedures. 

The hospital partnered with Virgin Pulse to execute a direct mail campaign targeting 9,000 prospects and it delivered significant results, including: 

$5M

in total charges

766:1 ROI

$766.51 return for every $1 spent

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