Health Systems | Client Success Story
Targeted Direct Mail Campaign Results in $5M ROI for Hospital
Driving Results That Matter
A hospital in the southern U.S. sought to increase the volume of profitable patients seeking hip and knee replacement procedures.
The hospital partnered with Virgin Pulse to execute a direct mail campaign targeting 9,000 prospects and it delivered significant results, including:
$5M
in total charges
766:1 ROI
$766.51 return for every $1 spent