Optimizing Engagement for a Diverse Medicare Population
Remember the time when you would call someone on the phone and the other person would pick up? 🤯
Although nowadays this mode of communication isn't the most popular, it still proves to be the most effective for some.
Typically, CenterWell (Humana) finds that for the majority of their members, phone calls work best. Still, as their members continue to get younger, it's been critical to lean into their member data and personalization capabilities to ensure they reach the right members with the right channels.
Watch this replay to learn how this health plan leaned into personalization to ensure members got the prescriptions they need when they need them.
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