VP+ EX Program by Truth Initiative

EX Program by Truth Initiative empowers people to quit tobacco with the only program that combines Mayo Clinic's proven treatment model with scientific leadership in digital tobacco solutions from Truth Initiative.®

VP+ helps you drive participation in tobacco cessation to help people overcome this tenacious addiction, delivering better health and lowering risk of high health care costs.

VP+ EX Program

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The EX Program by Truth Initiative features the longest-running, largest tobacco cessation community with thousands of smokers and ex-smokers sharing candid advice and powerful motivation. As members interact with the community, they earn rewards on the Virgin Pulse platform, reinforcing support in making significant lifestyle changes.

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EX Program by Truth Initiative® addresses unhealthy behavior by incorporating behavioral, social and physical aspects of tobacco addiction into a personalized quit plan. See how employee tobacco cessation works.

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As a non-profit inspiring lives free from smoking, vaping and nicotine is all Truth Initiative does. Truth Initiative has been transforming the culture around tobacco use, informing federal agencies and empowering individuals to quite for over 20 years.

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VP+ brings together seven industry-leading partners in a one-contract buying solution at considerable cost savings, exclusive for Virgin Pulse clients. View demos and details for all VP+ partners including: mindfulness, financial wellbeing, digital therapeutics, nutrition, tobacco cessation and family health.

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Learn more about the EX Program and all VP+ partners