VP Client Blog

Inside VP Activate: Three Secrets to Intelligent Member Engagement and Experience for Health Plans

If you’re not careful, your competing communications priorities can create chaos for your member engagement. You must be strategic to reach the right people, the right way, at the right time, and with the right information. 

Virgin Pulse’s Chief Marketing Officer, Erica Morgenstern, and Jaci Haack, VP of Strategic Accounts, spill three must-haves for intelligent member outreach, regardless of your campaigns or how limited your resources are—and how VP Activate™ can help.  

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