Featured Campaign: Allergy Awareness

While days get longer and temperatures get higher, what else increases? Sneezing, itching, and watery eyes! April is Allergy Awareness Month, so start planning how to reach those patients in your service areas who might be affected as the seasons change.

Your allergy service line is an easy entry point into your system and provides high reimbursements. Also, effective allergy treatments lead to strong word-of-mouth advertising as patients will share what works with other affected individuals.

Campaign Tips

• Direct mail and email campaigns offer you the ability to connect with allergy sufferers who are likely to need treatment.

• Ensure that your call-to-action is easy to understand and even easier to follow.

• If the goal is to drive volume through appointment scheduling, include the phone number or website for your call center on your marketing piece.

• Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler.

• You can also add display advertising to your marketing mix, allowing you to reach the captive audience of individuals seeking allergy information.

• Continue to also capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with allergy patients and consumers in your service area.

• Did you know? Virgin Pulse has data on those that have self-reported allergy issues as well as those self reporting that they take over-the-counter allergy medication.

Let's get started

Contact your Virgin Pulse Account Team today for information on how to build awareness around your Allergy services and engage your target audience.