Featured Campaign: Breast & Ovarian Cancer

Promoting your preventive wellness screenings via our platform is one simple, cost-effective way to reach both current patients and prospects in your market.

September is Ovarian Cancer Awareness Month and October is Breast Cancer Awareness Month, so start planning now to reach those in your service areas who are eligible for Mammograms and ovarian cancer screenings with a dual campaign promoting both services.

Campaign Tips

• Direct mail and email campaigns offer you the ability to connect with individuals who may be at higher risk to develop breast or ovarian cancer based on age, weight, family history, presence of the BRCA1 or BRCA2 gene mutations, and other factors.

• When executing your campaign, ensure your call-to-action is easy to understand and even easier to follow. If the goal is to increase the number of Mammograms at your facilities, include a call-to-action on your piece that directs recipients to a website or call center to register for screenings or schedule appointments. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.

• You can also add display advertising to your marketing mix by placing banner ads on websites, allowing you to reach the captive audience seeking breast and ovarian cancer information.

• Continue to also capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area.