Featured Campaign: Colon Cancer

Colonoscopies may have unpleasant stigmas around them, but they are necessary. Colon cancer is nearly 90% beatable when detected early, so colonoscopy campaigns can truly save lives.

March is Colon Cancer Awareness Month, and there is no better time than the present to begin planning your awareness campaigns and promoting your colonoscopy services.

Campaign Tips:

Grow your reach with improved targeting:

• Virgin Pulse's VP Activate makes it easy and cost-effective to promote your colonoscopy services and reach current patients and prospects in your market that are or may become at-risk for colon cancer. We recommend targeting men and women ages 50-75 who are in need of a colonoscopy, but you can always customize these queries to meet your standards, needs, and budget.

• Direct mail and email triggers offer you the ability to connect with the people who are likely to need communication outreach for awareness and screenings.

• How do you convince more people to get screened? Start with messaging that educates individuals about what a colonoscopy actually entails and reassures them that the procedure is easy and not as unpleasant as the stigma deems it to be. Try using humor or lighthearted text that captures their attention, yet stresses how important screenings are and how treatable colon cancer can be if it’s caught early.

• Consider including the risk factors of colon cancer in your content: smoking, heavy alcohol use, being overweight or physically inactive, certain diets, genetics, and some other factors. Providing relevant communications to at-risk individuals will help more people remain in control of their health and wellbeing and get more people to participate in routine procedures. 

• When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, attend screening events or nutritional seminars, or even to the patient portal to direct book. If your call-to-action is to attend a class, seminar, or event, keep a list of attendees and provide those to Virgin Pulse so you can track downstream ROI.

Promote in-person and virtual events (and don't forget to track attendance):

• Capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area.