VP Client Blog

Featured Campaign: Flu Shots

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vaccineFlu shot availability usually begins as early as September, so now’s the time to begin planning campaigns. Direct mail and email campaigns executed via VP Activate offer you the ability to connect with individuals in your service areas, promote flu shots, and instruct people on how, when, and where to access them.

Influenza vaccination campaigns offer an opportunity to communicate with both prospects and patients, and they are an excellent entry point into your system for prospects.

Campaign Tips

Grow your reach with improved targeting:

  • Virgin Pulse can help you identify adult men and women of all ages who would benefit from the flu vaccine and exclude anyone who has recently had a shot, so your marketing dollars aren’t spent talking to those who have already taken the initiative.

  • Additionally, we can apply a profitable payer filter to your query. Based on our proven predictive models, we can target those likely to have good insurance or the ability to pay.

Enhance campaign messaging:

  • Regarding messaging, we suggest educating individuals about the symptoms of Influenza, which include: fever over 100.4° Fahrenheit, aching muscles, chills and sweats, headache, fatigue, cough, nasal congestion, and sore throat.

  • Consider including prevention steps in your print and digital communications, such as avoiding close contact with an infected person, staying home when you’re sick, covering your mouth and nose, executing good hand-washing habits, and avoiding touching your eyes, nose, or mouth. Of course, you should mention that the single best way to prevent the flu is by getting the vaccine.

  • When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments. Make them aware of clinic hours and locations where flu shots are available.

  • These types of campaigns can also be continued well into the winter months, since flu season typically starts as early as September and can continue as late as May.

Let's get started

Don’t let the flu get you—or your patients—this season! Contact your Virgin Pulse Account team to get a campaign underway today. 

Get Started


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