Featured Campaign: Flu Shots

Grow your reach with improved targeting:

• Virgin Pulse can help you identify adult men and women of all ages who would benefit from the flu vaccine and exclude anyone who has recently had a shot, so your marketing dollars aren’t spent talking to those who have already taken the initiative.

• Additionally, we can apply a profitable payer filter to your query. Based on our proven predictive models, we can target those likely to have good insurance or the ability to pay.

Enhance campaign messaging:

• Regarding messaging, we suggest educating individuals about the symptoms of Influenza, which include: fever over 100.4° Fahrenheit, aching muscles, chills and sweats, headache, fatigue, cough, nasal congestion, and sore throat.

• Consider including prevention steps in your print and digital communications, such as avoiding close contact with an infected person, staying home when you’re sick, covering your mouth and nose, executing good hand-washing habits, and avoiding touching your eyes, nose, or mouth. Of course, you should mention that the single best way to prevent the flu is by getting the vaccine.

• When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments. Make them aware of clinic hours and locations where flu shots are available.

• These types of campaigns can also be continued well into the winter months, since flu season typically starts as early as September and can continue as late as May.