VP Client Blog

Featured Campaign: Men’s Health & Prostate Cancer Awareness

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500x500_rounded_square_man-outdoors-stretching-arms-black-shirt-white-beardSeptember marks the start of not only the time-honored tradition of football season but also Prostate Cancer Awareness Month. Start planning and executing your Men’s Health and Prostate Cancer Awareness Month campaigns.

We make it easy and cost-effective to promote your men’s health services to current patients and prospects in your market that may be in need of prostate screenings or other services.

Often, men are more hesitant to get regular checkups for their health in general, so it’s important to remind them about preventive screenings for Prostate Cancer or other conditions.


Campaign Tips

  • Direct mail and email campaigns executed via our platform offer you the ability to connect with men in your service area to promote your services. Digital campaigns targeting men are also a great way to prompt them into action, but be sure your creative messaging speaks to them! Sometimes sports-themed events that incorporate information and screenings can generate higher attendance.

  • Virgin Pulse's VP Activate can target the most qualified audience for prostate screenings, enabling you to reach profitable men ages 50-75 who have not had a prostate exam in the past 22 months. Pro Tip: These targeting attributes are fully customizable based on your standards, goals and budget for this service line.

  • The messaging in your campaigns can touch on the fact that prostate cancer is a slow-growing cancer. If diagnosed, surgery, radiation therapy, and hormone therapy are the three most well-established treatments.

  • For some men, however, prostate cancer causes no symptoms or long-term issues, so treatment isn’t necessary. In these cases, doctors may recommend active surveillance. This means they’ll keep an eye on the development of the tumor using various tools and tests, including digital rectal exams, prostate-specific antigen (PSA) blood tests, transrectal ultrasounds, and prostate biopsies.

  • Treatments may be started if symptoms develop or if the cancer appears to be growing and getting worse (or if treatment is specifically requested).

  • Include information regarding active surveillance and treatment options in your digital and print communications will deliver the messages most relevant to your audience and garner stronger response rates.

  • When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to book directly. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.

  • Capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area. Note, if your call-to-action is to attend a class, seminar, or event, keep a list of attendees and provide those to Virgin Pulse so we can track results.

  • These types of campaigns are most successful when run as a monthly trigger to drive steady volumes into that service line however, a larger drop around awareness month helps to boost response while prostate awareness messaging is being seen via other mediums.


Let's get started

Contact your Virgin Pulse Account Team to learn how to build awareness about your men’s health services. They will guide you in the most effective ways to engage men in your market and generate strong ROI.

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