Featured Campaign: Pregnancy

October is Pregnancy Awareness Month to raise awareness about getting proper care during pregnancy. Now is a great time to start planning and executing campaigns highlighting your OB services.

Promoting Women’s Health and OB services via Virgin Pulse's VP Activate is a simple, cost-effective way to reach current patients and prospects in your market that may be pregnant soon or already in need of prenatal care.

Campaign Tips

• Direct mail campaigns executed via our platform offer you the ability to connect with women in your service area to promote your services and instruct women on how to access care.

• Virgin Pulse can easily target the most qualified audience, enabling you to reach profitable women ages 18-40 who could be made aware of proper prenatal care options. You can edit this to reach young pregnant women, high-risk women, un- or under-insured women, etc.

• Your campaign messaging can touch on topics ranging from steps to prepare for a healthy pregnancy, to proper care during pregnancy, to Labor and Delivery services, and beyond.

• Consider including these topics in your print communications to deliver the messages most relevant to your audience and garner stronger response rates.

• When executing your campaigns, ensure your calls-to-action (CTAs) are easy to understand and follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book.

• Capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area. Note, if your call-to-action is to attend a class, seminar, or event, keep a list of attendees and provide those to Virgin Pulse so we can track results.