VP Client Blog

Featured Campaign: Skin Cancer Awareness

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500x500_rounded square_older_adults_seniors_outdoors_active_running_natureAs the summer sun begins to reveal itself, it's the perfect time to reach out to patients and prospects in your service area about melanoma and skin cancer awareness.

With a skin cancer awareness campaign, you can reach a wide audience and encourage people to get their skin checked by a PCP, which can be a great entry point into your system.

Campaign Tips

Choosing the right communication channels for your campaign:
  • Use a mix of tactics such as direct mail, email, social media, and digital ads when executing this campaign. Placing banner ads on websites can reach individuals searching for skin cancer information.

Enhancing campaign messaging:

  • In your campaign's messaging, include information about the symptoms of skin cancer, the risk of the sun’s rays, and how they can prevent Melanoma and other types of skin cancer through prevention.

  • We can help you identify the best audience for this campaign and remind them to do the following this summer to help prevent skin issues:

    • Find shade during midday hours.

    • Wear protective clothing that covers arms and legs.

    • Wear a wide-brim hat to shade the face, head, ears, and neck.

    • Wear sunglasses that block both UVA and UVB rays. Use sunscreen with both UVA and UVB protection and a sun protection factor (SPF) of 15 or higher.

    • Avoid tanning indoors via tanning beds, booths, or sun lamps.

 

Let's get started

Let's make sure your patients and prospects enjoy the beautiful summertime weather safely. Ask your Virgin Pulse Account Team how to get this campaign kicked off today.

Get Started