Featured Campaign: Sleep

Getting a good night's sleep is vital, allowing us to recover from the day and recharge for tomorrow. Unfortunately, some of us struggle to get a good night's sleep. In fact, 50 million to 70 million people in the U.S. have ongoing sleep disorders. 

Promoting sleep services via VP Activate campaigns is a simple, cost-effective way to reach current patients and prospects in your market that may be experiencing sleep issues. 

Campaign Tips

• Direct mail and email campaigns executed via our platform offer you the ability to connect with these sleep-deprived individuals in your service area to promote your services.

• When executing your campaigns, ensure your calls-to-action are easy to understand and even easier to follow. Include CTAs on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book. Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.

• Continue to also capture demographic information via web forms, event attendance lists, and class registration lists as ways to continue the conversation with patients and consumers in your service area.

• For messaging, consider including information about sleep apnea and how chronic pain affects sleep. Perhaps including these topics in your digital and print communications will deliver the messages most relevant to your audience and garner stronger response rates.

• Did you know? Virgin Pulse can reach prospects in your service area who have self-reported sleep issues!