VP Client Blog

Featured Campaign: Stroke Awareness

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500x500_rounded square_patient_doctor_HSMay is Stroke Awareness Month. It's never too early to start planning how you’ll reach individuals in your service area who may need neurology services. 

It's important to send campaigns to individuals who are at risk for strokes, people who have self-identified as stroke sufferers, and those whose medical history indicates a need for future stroke services. 

Campaign Tips

  • Using VP Activate campaigns, promoting your preventive wellness screenings and services is a simple, cost-effective way to reach both current patients and prospects in your market who may not even realize they are at risk for stroke.

  • Direct mail and email campaigns offer you the ability to connect with individuals who may be at higher risk of experiencing a stroke due to age, high blood pressure, cholesterol, diabetes, heart disease, history of smoking, and other factors.

  • When executing your campaign, ensure your call-to-action is easy to understand and even easier to follow. If the goal is to increase the number of stroke screenings at your organization, include a call-to-action on your piece that directs recipients to a website or call center to register or arrange appointments for screenings.

  • Consider utilizing click-to-call numbers for email creative as well as your online appointment scheduler for screenings.

  • A stroke health risk assessment (HRA) is an excellent, low-demand call to action. If you don’t have access to HRAs, your Virgin Pulse Account Team can offer some tried-and-true solutions for you to explore and integrate with your campaign.

  • Be sure to capture demographic information via web forms and screening attendance lists as ways to continue the conversation with stroke patients and consumers in your service area.

 

Let's get started

Contact your Virgin Pulse Account Team today for the information you need to build awareness about your neurology services. Your Virgin Pulse Account Team will guide you in the most effective ways to engage your market and generate strong ROI. 

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