On-Demand Replay

Health Plan Member Activation: How to Use Multi-Channel Marketing to Improve the Member Experience & Reduce Risk

Improve brand visibility and member satisfaction with the ability to reach ~90% of your population in the right marketing channel for each member.

Maximize marketing spend and deliver outcomes with one multi-channel health plan marketing partner.

Building a healthcare marketing strategy with the proper tactics and channels isn't as simple as in other industries, yet the expectations are the same. Health plan marketers are helping to lead a consumer-like member experience for leading payers and PBMs. But marketers need more data, insights, and marketing channels to achieve this goal.

So, how can you solve the impossible task of missing member data and limited marketing channels? Let us show you the way.

During this on-demand replay, we shared how we've helped health plans and PBMs simultaneously improve their bottom line and achieve marketing results.

How do we do it? We have the 70% of the data you are missing and the marketing channels you need. Together, we deliver multi-channel marketing with an impact. Close gaps in care, increase refill rates, survey your members, get and keep members, grow your member portal engagement, improve care/case management enrollment, support clinical measures, and more. Any use case, start any time of year.

Watch this on-demand replay to learn more.

Meet your speakers:

Erica Morgenstern
Chief Marketing Officer
Jaci Haack
Vice President, Strategic Accounts

Watch the replay