Important elements of wellbeing program’s success are the communications strategy and the use of wellbeing champions. Brown-Forman focused on a global, comprehensive, communications program to ensure maximum participation. And, wellbeing champions reinforced that messaging by providing on-site support and promotion.
In this webinar, Rebecca Hurst shares the story of how Brown-Forman Corporation created a unique multi-channel communication strategy and leveraged the role of the wellbeing champion to develop, launch, and drive the success of their program.
Watch the Replay to learn: