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CASE STUDY

The BBVA Story: Driving productivity through wellbeing

"When you encourage employees to exercise and eat healthy, you’re going to have more productivity in the workplace.”

BBVA, a banking franchise with 11,000 employees and hundreds of branches across the U.S, came to Virgin Pulse with the hope of implementing a wellbeing platform that would resonate with their employees and increase engagement levels across the organisation. The results? A healthier, more active workforce.

 

Download the BBVA Case Study to learn:

  • How Virgin Pulse helped to increase engagement with an effective marketing and communications plan.
  • Key strategies to increase employee participation by analysing the root of resistance.
  • Why wellbeing programmes play a critical role in engaging employees and strengthening corporate culture.

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