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Closing Gaps in Care with predictive analytics, multi-channel campaigns, and rewards

Health plans must improve their access to data and outreach to improve member health outcomes, attain higher quality scores required to drive member enrollment. Download the infographic →

Closing gaps in care challenges

As a health plan leader, you understand the importance of members taking health actions to close gaps in care. Regular preventive care, screenings, and strong care management programs and practices are essential to your population health strategy. But, as the noise grows louder, you need to tap into deeper member engagement strategies and data to ensure members take the health actions required.

Risk stratification can get you information on whom to target, but lacks 70% of data about a person not captured in their claims history, such as SDOH, lifestyle, financial, and consumer data. Additionally, health plans that rely on multiple vendors, IT prioritization, or platforms not made for health plans risk missing critical opportunities to impact gaps in care before high-cost claims come rolling in.

Personalized solutions for closing gaps in care

With 20 years of health plan communications experience and over 2 billion touchpoints executed, Virgin Pulse has been leading successful gaps in care engagement efforts for clients.

Virgin Pulse can predict, with up to 90% accuracy, members at risk of care gaps such as overdue age-based or seasonal screenings, vaccines, and late medication refills - and automatically motivate them to take health actions.

Wherever you are developing your member experience journey, Virgin Pulse health plan experts guide you to the actions needed to impact the right measures with predictive analytics, health and wellbeing solutions, and multi-channel and multi-cycle communications with real-time data. 

We help health plan marketers, CX teams, product, and quality leaders personalize the activation and engagement member experience, including:

  • Predict the risk of non-adherence and drive action
  • Precisely target to ensure the best personalization and to optimize spend
  • Increase loyalty by removing the abrasion points that may exist today
  • Organize everything in one place, including your existing program
  • Increase engagement while improving operational efficiency and ROI

Contact us for a personalized demo →

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